The 2022-2026 Digital Transformation of Slovenian Tourism is prepared

The STB has finalized the Strategy for the Digital Transformation of Slovenian Tourism for 2022-2026, which is the first such strategic document in Slovenia. The reason for the preparation of the strategy is the growing need for the digital breakthrough of Slovenian tourism with a coordinated strategic approach. In addition to the green transformation, the digital breakthrough is also a priority of the European Union, which is why the STB will implement the reform part of the Recovery and Resilience Plan. A National Information Center for measuring the effects of tourism and tourist flows will be established. At the same time, the National Information Center will form as a central measure of the Digital Transformation Strategy, which sets a clear vision and goals for the digital breakthrough.

Slovenia: a role model for smart destinations that strengthens and encourages the development of sustainable, boutique, personalized and innovative experiences

The strategy defines Slovenia as “a role model for smart destinations that strengthens and encourages the development of sustainable, boutique, personalized and innovative experiences”. The goal of digital transformation is to empower all stakeholders in Slovenian tourism for data-supported decision-making, increase added value, competitiveness and resilience of tourism, promote sustainable transformation, personalize guest experiences, improve knowledge and digital competencies of employees and ensure higher quality of life for locals.

Find out more about the strategy

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