The Slovenian Green & Safe label recognized by the WTTC

At this time of uncertainty, success in the tourism industry depends on guests' trust in being able to spend holidays without compromising their health and safety. 

The instant reaction, strong will to help the tourism in Slovenia recover as soon as possible and the common efforts with all the stakeholders have resulted in the GREEN & SAFE label, which offers an upgrade of sustainable practices with a new responsibility to local communities and guests and represents Slovenia’s commitment to responsible, green, and safe tourism.

“Slovenian destinations are already among the most trustworthy in the world. Together with the GLOBAL SAFETY STAMP, the GREEN & SAFE SLOVENIA label represents an upgrade of our sustainable practices with new responsibility towards local communities and everyone coming for a visit. Our commitment to sustainability, natural and cultural sights that do not attract masses, clean and preserved nature, as well as care for the well-being of local inhabitants and visitors, addressed new challenges in tourism years ago. We believe that the standards and accurate communication of safety and sustainability are the new normal and we are 100 % committed to respect that”, states Maja Pak, the director of Slovenian Tourist Board.

Consistency in Standards leads to travellers´ trust

Gloria Guevara, WTTC President & CEO stated: "Slovenia is a fantastic destination for travellers, increasingly gaining in popularity. As a country it has implemented number of enhanced health and safety measures. Its national Green & Safe initiative is completely in line with our global protocols to ensure safe travel. We are delighted to recognise Slovenia’s great efforts through the WTTC Safe Travels stamp. Global standard protocols and consistency lead to travellers´ trust, and our Safe Travels stamp is designed to help rebuild consumer confidence worldwide." 

Slovenia is one of the most sustainable countries in the world. Awarded by National Geographic (World Legacy Award) and Green Destinations and committed to become even more responsible. Superior hygiene standards and protocols, and sustainable commitment, along with good communication of safety, sustainability and boutiqueness, will help Slovenia to face new challenges in tourism.