Slovenia featured in the National Geographic partnership sizzle reel

National Geographic's diverse global platforms offer multiple ways to reach and engage with a premium travel audience. Slovenia partnered with the National Geographic to create a story that would captivate their audience and encourage them to visit Slovenia.

National Geographic sent a content team to capture what defines Slovenia. Research showed wellness as an emerging core consumer expectation in travel, revealing an opportunity to expand upon an existing National Geographic/Slovenia partnership to showcase what sets the country apart.

Its “Waters of Wellbeing” were thematically woven through video, listicles, photo galleries and itineraries hosted on nationalgeographic.com as well as translated to key market editions in Germany and France.

The campaign was lauched in the beginning of October 2019 and ran until the end of February 2020. Slovenian waters were presented in a 4-minute video featuring the stories of proud Slovenians for whom water is an important part of their life. Among them are Slovenian Olympic medal-winner Sara Isaković, marine biologist Borut Mavrič, health and wellness expert Tanja Rauter Pungartnik and Director of the Slovenian Spa Association Iztok Altbauer.

Some of the shots from the video can now be seen in the National Geographic partnership sizzle reel. 

National Geographic is as one of the most influential media in the global market, which, as a specialist in nature, outdoor experiences and travel, has access to the target public that Slovenia as a tourist destination wishes to address. With a team of influential figures and multi award-winning photographers and camera operators, National Geographic reveals compelling stories through photos and videos. This is also confirmed by the extremely visual concept or storytelling through photographs on Instagram – a digital channel featuring National Geographic as a world number one media brand with over 123 million followers on its hero Instagram account alone. 

Take a look also at the campaign The time is now. My Slovenia, which is currently taking place on our website and addresses domestic guests (due to the Covid-19 restrictions).

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