Welcome to Travel Trade website!
Official Slovenian Tourist Board website for travel professionals. Here you can find information and tools to help you promote and sell Slovenia as a tourist destination.
Travel Agent's Manual 2024
The manual for travel agencies and tour operators from abroad is the key brochure of Slovenian Tourist Board (STB), for all foreign travel business partners, who organize and provide visits to Slovenia.
Slovenia is a competitive tourist destination in the heart of Europe. The Travel Agent's Manual presents topics, reasons and suggestions for the preparation of attractive events, holidays and vacations in Slovenia. The diversity of Slovenia at the junction of Alps, Mediterranean and Pannonian Plain, is the greatest advantage of a green and welcoming country with »love« in its name.
The manual provides options for unique experiences for business meetings and events, for active outdoor holidays, for a healthy break, and invites visitors to the gastronomic delights of the four regions of Slovenia. It also emphasizes the current topic of Slovenian tourism: in the years 2024 and 2025 it is Art and Culture. At the same time it allows the reader to find out the possibilities of cooperation with the Slovenian Tourism Board. By including Slovenia in your holiday programs, we invite visitors to feel Slovenia!
In the Travel Agent's Manual, you will find a number of very useful links, including:
- a link to the list of the Slovenian incoming tourist agencies - members of the Association of Slovenian Tourist Agencies,
- link to business information on Slovenian tourism,
- to online training in English on Slovenia as a tourist destination,
- to a set of STB tourism publications,
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to the STB media library and to photos from STB business events.
The publication also highlights STB's central annual business event in Slovenia, intended for travel agencies and tour operators from abroad interested in Slovenia - Slovenian Incoming Workshop - 2024, accessible via www.slovenia.info/en/business/travel-trade/siw-2024.
TAM is published in English and German and is available to interested parties in digital form.
Digital edition of the publication in English:
Travel Agent's Manual 2024
Explore the latest highlights of Slovenia in the handbook tailored for travel professionals.
Digital edition of the publication in German:
Handbuch für Reisebüros 2024
Entdecken Sie die neuesten Highlights Sloweniens in dem Handbuch für Reiseexperten.
Discover Slovenia through webinars
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Take a moment to think about and plan your and your clients future holidays in Slovenia.
Major Incoming Travel Agencies
Slovenia has a number of highly qualified travel agencies that can help make your trip to Slovenia a smooth experience. All the agencies on our list have many years of experience in accommodating foreign visitors. They can make all the necessary reservations for you, and they also offer other services, such as transport, tours, excursions, all kinds of ticket sales and special programmes.
Business event calendar
Photo Gallery of Business Events
Browse through photos of selected business events, organized by the Slovenian Tourist Board, or events important for Slovenian tourism.
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Business event calendar
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MoreAbout Slovenian Tourist Board
Slovenian Tourist Board is the central national agency for the promotion of tourism.
About Slovenian Tourist Board
MoreResearch and analysis
We publish numerous tourism-related research and statistics.
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